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Online reviews on automotive dealer’s website are valued features and play a key role in influencing the customer’s automotive buying decision. Online reviews are sought after by customers using Internet at every stage of car buying process, as they offer existing customer experiences on vehicle models, services, policies etc of particular automotive dealers. It is important to include online reviews and testimonials in dealer websites as they help in retaining the existing customers and builds initial trust among potential customers. It helps to increase sales as prospective customers prefer to deal with dealers they can trust. Positive Impacts: Online reviews positively impact the dealership sales by increasing the confidence among both existing and potential customers. Credibility Potential customers perceive online reviews as authentic, genuine opinions from other customers and feel that they are receiving accurate information. They provide an effective way for dealers to communicate with customers. A good number of positive reviews on dealer website mentioning satisfactory experiences of customers are likely to instill confidence among potential customers. The potential customer can feel more comfortable and satisfied when reading a comprehensive evaluation of the dealer from a large number of customers. Even, the way dealers handle negative reviews by […]

When you start up or re-brand a pet or animal related business one of your first requirements will be getting a great logo design in order to create a brand that you can build upon and develop. Many new businesses are springing up today that are related to pets and animals. It is no longer just your traditional veterinary clinics and pet stores but a whole host of other service businesses relating to pet care, grooming and other niche areas like pet photography and pet boutiques and pet retreats. The pet industry can be divided into two area really. Firstly you have pet stores and vets who target the general population and secondly you have luxury pet supplies, gourmet pet food and services that only the upper middle class and the wealthy can afford. Some people treat their pets like members of the family and want only the highest standards for them in terms of the products that they buy and the services that they require. So the message that you want to convey in your logo is that your company values animals and is basically in the business of pampering them, giving them the best of care and the […]

Coffee! The eye opening elixir. Coffee! Black, drinkable, the energizing drink that livens our lives. Coffee! A long history from an exotic unknown berry to a massive commodity production, back to exotic again. And what a past this bitter black beverage has had. The dancing goats, to high volume commodity sales, to the near extinction of the finest of quality coffee beans, the art of growing and handling coffee berries has never died. It has only been altered though out time. Coffee! The eye opening elixir. Coffee! Black, drinkable, the energizing drink that livens our lives. Coffee! A long history from an exotic unknown berry to a massive commodity production, back to exotic again. One must hand it to that little coffee shop from Seattle that now encompasses the globe. They sure did take the world by storm. In one fell swoop that little coffee company took a commodity beverage and cast it back into the exotic drinkable realm where it was born from as well as distorting the beauty of specialty gourmet coffee for future generations. What is now perceived as a quality coffee bean has traveled back to the art of commodity coffee. The competition on the street […]

The world has become a global village. Everything is accessible at the click of a mouse. The distance between continents is lessened. The word has become faster and swifter. But the mind has become slower and less vigilant. For instance, numerical calculations are carried out by computers and calculators. The human mind is seldom used for that. As a result, simple calculations such as additions, subtractions and multiplications are forgotten. We are mechanized. Overdependence on such gadgets is a curse than a boon. The physical movements are minimized. Some people try to compensate it with regular visit to the gym and such fitness centers. But are they effective? If the Darwinian Theory is correct, the organs we don’t use may become insignificant and consequently may become inactive, dead or lost. Thus reasoning power gets lost. Body becomes weak and fragile as movements are substantially reduced. The effect of such a life style is physical conditions like, high blood pressure, heart attack, obesity, and diabetics. Our muscles are loosened as they are not often utilized. Our bones become weak as they are not used. Therefore, it’s high time that we go back to our natural way of living where most of […]

Furniture, especially wooden furniture, plays a very important role in emanating a pleasant and peaceful atmosphere in your home. However, while everybody wants to have wooden furniture to deck up their homes, not many are aware about what furniture to buy. It is very important to know several aspects involved in the buying of furniture. These include the type of wood you’re looking for, the place where you want to place your furniture, the color of the furniture that would be ideal for you etc. These are some of the basic questions that one has to answer ahead of buying wooden furniture. If you’re a person who is intending to buy some quality wooden furniture and also appreciate quality then you have to spend some time on determining the type of furniture you want to buy. Your budget, of course, would be the most important factor while buying wooden furniture. There’s no denying of the fact that quality wooden furniture is expensive. Wood has become dearer these days because of the strict tree felling norms imposed by governments worldwide and the move to conserve forests and balance the ecology. This has led to the emergence of alternative materials like metal […]

We live in an information overloaded society, yet we actually know so little. While I was reading this book I took a straw poll of some people I know, and 100% of them had no idea who the Colwell brothers, or Herb Allen are. So much information, yet so little knowledge is a real problem in today’s world. The three cowboy brothers and Herb, probably did more for world peace, or at least peaceful co-existence than any President, or any government organization has ever done. Frank McGee has produced a great book that chronicles the story of these eclectic individuals. Even better the book is peppered with photographs of the actual people and events. The story starts right after WWII, the Colwell’s are in their teens, and have a true skill in the entertainment world, initially self taught, they make their mark on the radio landscape, appearing in the Tex Williams weekly show. Invited to ‘tour’ overseas for one month the young brothers can not resist, and against their parents better judgment they set off on their adventure. It was almost a decade before they returned to the US. As part of MRA (Moral Re-Armament) and later Up With People […]

Santorini has many beautiful volcanic beaches with sparkling blue water and skies, which bring thousands of visitors every summer. The most popular beaches offer a variety of attractions and amenities: something for everyone. Paradisos Beach is located on the northern tip of the island, below Oia. It is a large, organized beach with clear water, black sand, pebbles and a backdrop of chiseled pumice rock. It is good for families with children since the waters are shallow, which is unusual for Santorini. A canteen and several restaurants and tavernas nearby serve lunch. Sun beds and umbrellas are available for hire. Vourvoulos Beach is located on the East coast of the island, south of Xiropigado Beach. It is an organized beach with a small harbor, umbrellas, a small wooden playground, changing rooms and a restaurant. The road is lined with beach trees offering shade. The beach consists of a mixture of sand and pebbles, with clear blue water. While it is popular, it is one the least crowded organized beaches on the island. Monolithos Beach is located on the East coast of the island, south of Karterados Beach. Monolithos is a very long, quiet, family friendly, well organized beach with black […]

Home interior decorations is one all about making your house into a home. With colors, style, theme, furnishings and different decor elements a house gets its character. Starting with the living room right to the bathroom, home interior decorations looks into all the aspects of the house. The main goal for interior decoration of any room of the house is to give it an individual personality. Interior decor generally concentrates on finishes like wallpapers, wall paint, window coverings and furnishings. Along with it comes the balance of the various decoration items like wall hangings, showpieces etc. So let’s take a quick look for home interior decoration ideas for different rooms in a house. Big Spacious Rooms There are many ways to make a room look spacious and large. The first most important element is the room lighting. Go for soft and even lighting so that shadows don’t divide your room into smaller sections. Avoid putting ceiling lights as they make the ceiling look lower. By having a diffused and ambient lighting the room will look large. The next thing to keep in mind is the texture used in the room. Smooth surfaces tend to reflect more light as compared to […]

Survival China Travel Tips and Tricks These China Travel Tips, Survival Techniques, will help you get around and make your trip to China easier, so you will be able to experience the real China with a little less stress. China is an odd beast that needs to be respected; the major cities, Beijing, Shanghai, and Xian, all have their own personalities. Some complex situations that you think would be an organizational disaster turn out to be great and you wonder afterward what all the fuss and worry was about. Then the simplest of tasks can turn out to be a major calamity. This is when you have what we call here a “China day”. These days come and go and are part of the experience of everyday travel in China. One needs to have an open mind when travelling China. It is a place with thousands of years of history and culture that is trying overnight to adapt to Western ways of living. You need to have a very open mind when you Travel in China. I have listed below a few China Travel Tips that will make life that wee bit more bearable on your Travel China experience. China […]

If you really want to become more profitable and improve operations in your company, you have to shift your focus from the following limiting thoughts about technology.   If I buy the latest production software we will be in good shape We don’t do that here We are unique, we don’t have competition that use technology to help them generate profits The plan is in my head, people will steal it off the computer All I need is more sales to make more profits   You’ve got to get the right mindset by eliminating restricting thoughts, and then you’ll be ready to improve people, processes and profitability. Do you ever wonder how a company can start out with just one idea, a passion and a vision, then 10 to 20 years later have thousands of employees and millions in sales?   What did these companies do to become so successful Are the owners smarter than you? Do they work harder than you? Did they have better equipment or people than you?   No. But they do use better technology tools to drive operation (the people and the process). Operations represent about 60% or 80% of all your overhead costs but […]